Each week, Just Drinks’ journalists explore movements in job postings that shed light on hiring trends in our sector. These job signals provide insights into where the leading companies are focusing their recruitment efforts and why. We reveal the skills that are in high demand in the sector and the themes driving current hiring patterns.

This new, thematic jobs coverage is powered by our underlying Disruptor data, which tracks all major deals, patents, company filings, hiring patterns and social media buzz across our sectors.

The number of open jobs advertised in the consumer-goods sector linked to plant-based diets jumped by nearly a third in the quarter to 13 July, data shows.

Between 14 April and 13 July, 596 “active” positions were listed by consumer-sector companies monitored by GlobalData, Just Drinks’ parent, up 32% on the previous 90 days. Active jobs denote roles open for application.

GlobalData’s Job Analytics database tracks daily job postings across multiple industries, including consumer goods. As part of the research and intelligence company’s analysis, it groups jobs by theme, providing an indication of where businesses are focusing their hiring efforts.

During the period, there was a 4% increase in active jobs posted that were linked to health and wellness. Some 4,460 roles were related to the area, GlobalData’s analysis suggested.

On the flip side, the figures showed a 24% drop in the number of active positions related to the cloud. Consumer-goods companies had 3,145 open jobs linked to the technology during the quarter to 13 July.

The growth outlook for certain parts of the plant-based sector has been called into question in recent months.

Oatly is one dairy-free business that has been in the spotlight amid ongoing losses. However, in March, the company announced fresh funding and set a path to “financial self-sufficiency”.

In May, Oatly booked a loss of more than $75m for the first quarter of the year but insisted it is making headway on speeding up sales and improving its profitability.

The same month, The Vita Coco Company upped its forecasts for annual net sales and adjusted EBITDA amid rising organic sales and improved margins.