Each week, Just Drinks’ journalists select top tweets that summarise the social media buzz in our sector, underpinned by GlobalData’s analytics.

These social media signals help us understand sentiment for brands and the themes driving conversations on social platforms. This new, thematic coverage is driven by our underlying Disruptor data, which tracks all major deals, patents, company filings, hiring patterns and social media buzz across our sectors.

Pernod Ricard talks up potential EU-Mercosur trade deal

Amid this week’s summit between EU leaders and leaders from the Community of Latin American and Caribbean States (CELAC), Pernod Ricard set out to emphasise what it sees as the benefits of the prospective trade deal between the EU and the Mercosur trade bloc.

Talks between the EU and Mercosur about a free-trade agreement started in 2000 and a deal was ironed out in 2019 – but it has never been ratified. Publicly, there is a hope the agreement will be concluded by the end of the year, although some EU countries with strong farm lobbies have concerns about the potential impact on their agriculture sectors.

Keurig Dr Pepper pushes into coffee RTDs

On Thursday, Keurig coffee pod producer Keurig Dr Pepper (KDP) snapped up a 33% stake in La Colombe, a US business selling shelf-stable RTD coffee beverages.

KDP will take over the sales and distribution of La Colombe’s shelf-stable RTD coffee beverages. It will also manufacture, sell and distribute a new Keurig cup – or K-Cup – in partnership with La Colombe under a licence agreement that covers the US and Canada.

With the capital investment of $300m – to close in the third quarter – KDP will become La Colombe’s second largest investor, behind its majority owner and chairperson Hamdi Ulukaya, the founder of US dairy business Chobani.

DeSantis calls for review into Florida’s AB InBev holdings

Florida governor Ron DeSantis has called for an immediate review of the state’s holdings with Anheuser-Busch InBev.

DeSantis has written to Florida’s State Board of Administration asking for the body to look into the value of its holdings in AB InBev in the wake of the row involving transgender influencer Dylan Mulvaney.

In March, the board held approximately 682,000 shares of AB InBev, according to CNN. AB InBev’s shares were valued at €61 per share in March before the Mulvaney controversy.

Mulvaney posted a video of a personalised can Bud Light had sent her to commemorate one year since her transitioning. However, the post quickly became a target of transphobic abuse from conservative-leaning figures in the US, leading to calls for a boycott of the Bud Light brand and falling sales.

At 13:46 CET today, the shares stood at €52.49, though the lowest they have reached in the last year is €46.45, well before the Mulvaney row.