The consumer industry continues to be a hotbed of innovation, with activity driven by convenience, environmental sustainability, and health and wellness, and the growing importance of technologies such as digital food management, food safety and transparency, and personalised nutrition. In the last three years alone, there have been over 450,000 patents filed and granted in the consumer industry, according to GlobalData’s report on Innovation in Consumer: Terpene sweetener derivatives.

However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity. 

Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.

40+ innovations will shape the consumer industry 

According to GlobalData’s Technology Foresights, which plots the S-curve for the consumer industry using innovation intensity models built on over 110,000 patents, there are 40+ innovation areas that will shape the future of the industry. 

Within the emerging innovation stage, hydrogel dressings, dextrin-based compositions, and safety injection needles are disruptive technologies that are in the early stages of application and should be tracked closely. Wet wipes dispenser, carbon fibre sports equipment, and cigarette rod making device are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are portable toothbrush cases and anabolic muscle supplements, which are now well established in the industry. 

Innovation S-curve for the consumer industry 

Terpene sweetener derivatives is a key emerging innovation area in consumer

Terpene glycosides refer to natural compounds that can be used as complexing agents or excipients in the food, cosmetic, pharmaceutical, and agricultural industries.

GlobalData’s analysis also uncovers the companies at the forefront of each terpene sweetener derivatives and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 10+ companies, spanning technology vendors, established consumer companies, and up-and-coming start-ups engaged in the development and application of terpene sweetener derivatives.

Key players in terpene sweetener derivatives – a disruptive innovation in the consumer industry 

‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.

‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.

Patent volumes related to terpene sweetener derivatives

Company Total patents (2010 - 2021) Premium intelligence on the world's largest companies
Conagen 208 Unlock company profile
Ingredion 178 Unlock company profile
Evolva Holding 139 Unlock company profile
Royal DSM 117 Unlock company profile
Firmenich International 29 Unlock company profile
PepsiCo 22 Unlock company profile
Cargill 19 Unlock company profile
Amyris 16 Unlock company profile
Manus Bio 13 Unlock company profile
CJ CheilJedang 12 Unlock company profile
Tate & Lyle 11 Unlock company profile
Evolva Nutrition 10 Unlock company profile
Symrise 7 Unlock company profile

Source: GlobalData Patent Analytics

Conagen is one of the leading patent filers in the terpene sweetener derivatives space. Some other key patent filers include Ingredion, Evolva, and Royal DSM.

In terms of application diversity, Evolva Nutrition leads the pack, while Evolva and Royal DSM stood in the second and third positions, respectively. By means of geographic reach, Evolva Nutrition held the top position, followed by CJ CheilJedang and Tate & Lyle.

With consumers increasingly seeking healthy food options, the demand for glycoside-based sweeteners will increase in the coming years.

To further understand the key themes and technologies disrupting the consumer industry, access GlobalData’s latest thematic research report on Consumer.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.